| Title: | Cyber-Journal of Sport Marketing |
| Material Description: | Electronic Journal |
| Year: | 1997 |
| Creator Home Page: | http://www.cjsm.com |
| Notes: | Edited by Nigel Pope |
Volume 1, Number 1, January 1997
An Investigation Of The Influence Of Sales Promotion Activity On Consumer Gambling Behaviour. Wayne Thomas (Griffith University)
An Exploration of Sponsorship Awareness by Product Category and Message Location in Televised Sporting Events. Nigel K. Ll. Pope and Kevin E. Voges (Griffith University)
Source Expertise and Attractiveness of Celebrity Endorsers: a Literature Review. Megan Rex (Griffith University)
Gender Differences in Cognitive Functioning: a Literature Review. Toni Bush (Pacific Sports Entertainment)Volume 1, Number 2, April, 1997
A Proposed Format For The Management Of Sport Marketing Web Sites, Nigel K. Ll. Pope and Edward J. Forrest (Griffith University).
A Look At The Corporate Sponsorship Decision-Making Process, Kristie McCook, Douglas Turco, Roger Riley (Illinois State University)
Using Evolutionary Algorithm Techniques for the Analysis of Data in Marketing, Kevin Voges (Griffith University)
Professional Rugby League in Australia: A Case Study in Sponsor Awareness, Rudi Meir, David Arthur, J. Tobin and Claire Massingham (Southern Cross University, Lismore)Volume 1, Number 3, July, 1997
Marketing Orientation In Minor League Baseball, Jeffery D. Derrick (Illinois State University)
Touchdowns and Fumbles: Urban Investments in NFL Franchises, Douglas M. Turco and Tony Ostrosky (Illinois State University)
The Ethics of Ambush Marketing, Denise Doust (Griffith University)
Not Everybody Wants a Meat Pie!, Melina Mulherin (Griffith University)Volume 1, Number 4, October, 1997
The Effect of Emotions On The Memory Of TV Commercials Rodoula Tsiotsou (Ph.D) Democritus University of Thraki
Are we there yet? Understanding the impacts of competitive vacations Douglas M. Turco (PhD) Illinois State University
Sports Promotion & The Internet Raechel Johns (Griffith University)
Does Sport Sponsorship Have A Direct Effect On Product Sales? Glenn A. Wilson (Griffith University)
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