| Title: | Cyber-Journal of Sport Marketing |
| Material Description: | Electronic Journal |
| Year: | 1998 |
| Creator Home Page: | http://www.cjsm.com |
| Notes: | Edited by Nigel Pope |
Volume 2, Number 1, January, 1998
An Examination Of The Content Of Official Major League Baseball Team Sites On The World Wide Web, Matthew T. Brown (University of Northern Colorado)
The State of Celebrity Endorsement in Sport, Amy Dyson and Douglas Turco (Illinois State University)
Overview of Current Sponsorship Thought, Nigel Pope (Griffith University)Volume 2, Number 2, April, 1998
The Benefits of Sponsoring Success: An Analysis of the Relationship Between Television Exposure
and the Position of the Motorcycle Rider. Dave Arthur, Garry Dolan and Michael Cole (Southern
Cross University, Lismore, Australia)
Patterns of Recreational Sport Participation within the Adult Population in Greece, Konstantinos
Alexandris (University of Manchester Centre for PE and Leisure Studies)
Motivations for Donation to Athletic Programs,Rodoula Tsiotsou (Ph.D) Hellenic Basketball-Clubs
Association and Democritus University of ThrakiVolume 2, Number 3, July, 1998
Names in Lights: corporate purchase of sport facility naming rights , Dr. Larry M. McCarthy
(Department of Recreation & Sport Management, Georgia Southern University) and Dr. Richard Irwin
(Bureau of Sport and Leisure Commerce, Department of Human Movement Sciences and Education,
University of Memphis)
Hierarchical Log Linear Analysis: An application to Sponsorship, Pascale G. Quester PhD (University
of Adelaide), Cam Rungie (University of South Australia)
Green and Gold: Tourism relations between the Green Bay Packers and the host community Douglas
Michele Turco, Ph.D. (Bureau of Tourism & Recreation Research at Illinois State University)
Choonghoon Lim, M.S. (Bureau of Tourism & Recreation Research at Illinois State University)Volume 2, Number 4, October, 1998
A New Image: Female Athlete-Endorser, Frank R. Veltri, Ed.D. (University of Oklahoma) and
Steve A Long (Southern Illinois University)
Making Special Events Special, Tanya Lyon (Griffith University)
An Examination of Demographic and Psychographic Profiles of the Sport Tourist, John
Douvis (University of Connecticut) Aminuddin Yusof (University of Connecticut) Stavros Douvis Ph.D. (University of Athens)
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