Volume 4, Numbers 2 & 3: March to July, 2000

An Explanation of Attendance in Division II College Football Alan J. Brokaw (Michigan Technological University)

Analysis of Samsung Electronics’ Bangkok Asian Games: Sponsorship Philip S. T. Cheng, Ph.D. (National Taiwan Normal University) and David K. Stotlar, Ed. D. (University of Northern Colorado)

College Athletics and Corporate Sponsorship: The Role of Intermediaries in Successful Fundraising Efforts Julie Z. Sneath, Ph.D. (LaGrange College), R. Michael Hoch, M.B.A. (Northeastern University), Pamela A. Kennett, Ph.D. (University of South Alabama) and Joel W. Erdmann, Ph.D. (University of South Alabama)

A review of the research areas in the field of sport marketing: Foundations, current trends, future directions. John Douvis, M.A., University of Connecticut, Stavros Douvis, Ph.D., University of Athens

The Contribution of "Local Heroes" in the Athlete Endorsement Mix: A Case Study Approach Jo Van Hoecke (Vrije Universiteit Brussel), Wim Van Hoecke (Universiteit Gent), Paul De Knop (Vrije Universiteit Brussel) & Marijke Taks (Katholieke Universiteit Leuven)

An examination of the rationale and motives for corporate purchase of stadia and arena naming rights.Dr. Larry M. McCarthy (Seton Hall University) & Dr. Richard Irwin (University of Memphis)

Volume 4, Number 1: January, 2000

Current and Ideal Organizational Roles of NCAA Division I-A Sports Information Professionals G. Clayton Stoldt (Wichita State University)

An Analysis of In-game Advertising for NCAA Basketball David K. Stotlar (University of Northern Colorado) and Carl A. Bennett (Mosley High School, Panama City, FL)

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